Casual and natural, Photographing a christmas brand campaign.
Rather than using models for the ‘Over to Ours’ campaign, we shot fashion influencers in the comfort of their own homes. The concept being that the influencers are inviting customers ‘over to theirs’ to be inspired by House of Fraser’s Christmas fashion and beauty offerings.
Capturing off guard moments aimed show fashion, accessories and interiors in real life settings, making products feel aspirational and authentic.
The shots should:
•Feel relaxed, warm and in-the-moment.
•Be like moments from the influencers’ own social feeds.
•Show their home surroundings.
•Not be posed or staged.
•Showcase fashion and beauty as a priority, with some Christmas home decorations in some shots.
Here are the images featuring: