What goes on behind the scenes to create an awesome spring/summer beach campaign?

There is something about a Beach Shoot that just brings out the best in everyone. Maybe it’s all the vitamin D, or the post-shoot beers sat outside a bar in the warmth, or maybe it’s just that working in the sun makes everything that little …. more beautiful.

This was a 2 day shoot for stills and video for the SS19 Beachwear / Summer campaign.

The shoot overview:

Natural Lifestyle photography
Group of models hanging out at the beach
Destination Location –tropical beach –must include lots of greenery/palm trees and shaded areas
Props –jeep/truck & surf boards

for the following usage, which is the bread and butter of a brand marketing photographer:

Windows
Instore POS
Social
Homepage, landing pages for web
Content for Email Marketing for a 5 month period.

The imagery brief was to create lifestyle photography with the vibe of the images below, but with a brighter colour palette, and more candid.

We had such a great team, with four incredible models who made it a giggle and kept us all entertained for the two days, especially on our Karaoke Wrap Party.

Hair and Make Up was by the wonderful and very talented Lucy Jones.

The production company, who made sure we were all comfortable and well fed for the two days was the incredible Canary Film Locations ; such a great team of people who really do go above and beyond to help you create the shots you want.

Behind the scenes shots, ranging from nice and tame beach shots, to £70k worth of equipment and the crew in the water on a flamingo lilo.

All in all, i’m really happy with the shots that we got. They encapsulate the brief, albeit slightly more commercial than the image brief, but thats what they want, the product looks great, the models are gorgeous. Boom. For a brand marketing photographer , that is Happy Days.